How it started...

The spark for Athletic Bean came on a rainy Saturday afternoon at a cross country meet in Napier.

A proud mum told me her son had qualified for the World Triathlon Champs—but couldn’t afford to get him there. Living remotely, job opportunities were scarce, and fundraising ideas weren’t sticking.

The next morning, during my 5:30am coffee ritual, it hit me: if most Kiwis drink coffee daily, why not turn every cup into fuel for young athletes chasing their dreams?

That’s how Athletic Bean began — a coffee with vision.

Passions meets mission, brewed strong and served with heart.